With Google recently announcing that its freshness algorithm, Google Caffeine, will now impact 35% of search results, SEO writers will have to alter their approach to writing articles purposed to rank for particular keywords.
Google Caffeine allows Google to crawl and index the web for fresh, pertinent, and timely content rapidly and at massive scale. launched last year, Google is at the moment building up on the Caffeine momentum to release timely and pertinent search results.
The impact to SEO is significant. SEO copywriters must now pass the T-R-U check in content creation and curation.
Timely. Are your posts timely? Do they have relevant information? Caffeine is ranking timely articles higher than timeless posts so make sure to catch the trends and anchor the keyword-based copy on the trending topics. This demands creativity and SEO writing technique and a little more study, but the extra effort is going to deliver results.
Recurring. SEO copywriters can moreover take advantage of writing recurrent items, such as the presidential elections or NFL, or annual events that are global in fame. Google's algo has redefined the search results in such a way that it ranks pertinent and timely events as well. Content writers can check Google Trends or even develop their own calendar of yearly events and hold interviews with credible sources related to these events so the posts they write will be most relevant and informative.
Updated. Google will now serve information to searchers as though serving newly baked cookies. Google thinks that searchers want relevant and well-run information, not information from 7 days ago which people already know. Google knows that most searchers want to be at the foremost edge of information.
Again, the TRU check to SEO Copywriting requires that you write timely, recurring, and up-to-date articles or topics. Do this and you will have a better chance to get on the first page of Google.
Google Caffeine allows Google to crawl and index the web for fresh, pertinent, and timely content rapidly and at massive scale. launched last year, Google is at the moment building up on the Caffeine momentum to release timely and pertinent search results.
The impact to SEO is significant. SEO copywriters must now pass the T-R-U check in content creation and curation.
Timely. Are your posts timely? Do they have relevant information? Caffeine is ranking timely articles higher than timeless posts so make sure to catch the trends and anchor the keyword-based copy on the trending topics. This demands creativity and SEO writing technique and a little more study, but the extra effort is going to deliver results.
Recurring. SEO copywriters can moreover take advantage of writing recurrent items, such as the presidential elections or NFL, or annual events that are global in fame. Google's algo has redefined the search results in such a way that it ranks pertinent and timely events as well. Content writers can check Google Trends or even develop their own calendar of yearly events and hold interviews with credible sources related to these events so the posts they write will be most relevant and informative.
Updated. Google will now serve information to searchers as though serving newly baked cookies. Google thinks that searchers want relevant and well-run information, not information from 7 days ago which people already know. Google knows that most searchers want to be at the foremost edge of information.
Again, the TRU check to SEO Copywriting requires that you write timely, recurring, and up-to-date articles or topics. Do this and you will have a better chance to get on the first page of Google.
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