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How Come So Many People Fail At Affiliate Marketing?

By Owen Jones


Affiliate marketing is an enormously popular way of attempting to make money on the Internet and its popularity is growing every day. This is because it costs nothing but time, after you have a computer and you are online. This makes it very attractive to people who have just lost their jobs, the young, the stay-at-home parents and the millions of people in the Third World to whom a couple of dollars more means such a great deal.

All this competition means that the affiliate marketer has to work a lot harder to make a living and so has to be more selective about the item that he promotes. This in turn encourages the distributor to produce better promotional material and give higher commissions, which all stimulates more people to give Internet affiliate marketing a go.

In Internet affiliate marketing, the promotional material is usually supplied by the distributor or manufacturer free of charge, which means that every marketer ends up using the same creative displays, advertising content and pictures.

I get hundreds of emails a day and whenever an Internet guru trundles out a new promotion, I get emails from dozens of optimistic people around the globe all beginning with something like: 'Do you know my eminent friend So-an-So, the most successful Internet marketer in the world? Well, I twisted his arm to allow me to offer you his top secret strategy for only $49! Blah, blah, blah'.

These gurus must get sick of having their arms twisted by so many friends all the time. These emails go straight in the waste basket. And so will the majority of yours if you just follow the herd and send out the same old text that your distributor has sent you. You have to be imaginative and I think that you should not tell lies, although many, many do lie on line. '...my great friend So-and-So ...', what drivel.

My first two tips for any would-be Internet affiliate marketer are: 1] be creative and as original as possible 2] work hard at it. Too many people send their adverts out by the thousand and sit back and hope for the best. If it was that simple, millions would be trying it, which of course they are, but 98% of those people are failing as well.

Unless you are original in your work and unless you work hard at marketing it, you will join the ranks of those millions who get up to eagerly check their inbox for a sale's confirmation, only to find it full of other hopeful marketers' spam. And after a couple of months of that, it becomes depressing, trust me. This is why most people fail at Internet affiliate marketing.

Another tip is to only promote something that you understand or that fits in with your website. If your web site is on handmade Moroccan leather shoes, but you notice that a marketing guru is giving $50 a sale on his software, do not just put his ad up on your website and hope for the best, build a new website about it.

Keep your web sites and sales letters focused - it works much better. How many websites have you come across that are plastered with banners and other creatives promoting everything from fishing hooks to model aircraft and holidays in Barbados?

Are they not appalling? Nobody buys anything from these sites. I know, I used to have one. And it was fairly popular at 1,500 visitors a week. I did not make enough to buy a bottle of Coke a week.

Therefore, tip number three, is to sell what you know about and if you do not know about it, investigate it. Sell what fits into your existing structure or create a new one for it. All this takes more work, so work harder. Now, I am sure that you are starting to understand why people fail at Internet affiliate marketing.




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