The landing page is incredibly important--if not the most important component of your company's site. It is the first page that individuals see when they arrive at your web site. It is where you put in place what you wish to have happen. What, precisely, is a squeeze page?
Landing pages can be anything that you'd like them to be. You can use the page to gather email addresses before letting someone into your site to see the content. You can make it the first page of your blog. You could use it for a money page. This can be a web page where you direct website visitors to introduce them to your venture. There is a great deal of freedom here. Of course, this implies that you have plenty of room in which you might make a lot of mistakes. These are several of the bigger mistakes that you might make and what you have to do to stop them.
1. Making a mess of your title. You want your title (or your headline) to really capture your traffic's curiosity. It can be difficult to write headlines or titles. If you've got the budget for it, you ought to hire a professional copywriter to do this job for you. It is important to keep your titles and headlines as simple as possible but you also need to be sure that they are compelling and descriptive too. If people do not like your headline there's no way that they are going to move on to the remainder of your content. They will click out from the web page. So work hard to make it right.
2. Lots of people now are setting up landing pages that appear and behave much like every other web page on their sites. If you are a personal blogger this is fine as the lead capture page is the first page of your blog. As somebody who is establishing a business, though, one of the very best things you can do is create your landing page so that you can truly get people's attention.
3. Don't try and accomplish a lot on your lead capture page. Your squeeze page ought to just have one goal at a time. You get to choose what that objective is. If you're creating a list, make the whole page about grabbing the person's information. If you wish to sell something, make it pretty much selling that specific product. Any time you ask too much of your targeted traffic they are going to get confused. You're going to see a decrease in your conversion ratio because your traffic isn't going to know what they ought to be doing first. All that occurs then is that they will click away.
4. Don't overlook fundamental design aesthetics. For reasons unknown, people believe that a landing page should be loud and flamboyant to ensure success. Don't give in to the crowd on this, however much pressure you get. If you aren't absolutely sure what to do in terms of a design, engage a professional designer to help you out.
Do not ever cease working. Never slack off on your landing page. Keep working on it!
Landing pages can be anything that you'd like them to be. You can use the page to gather email addresses before letting someone into your site to see the content. You can make it the first page of your blog. You could use it for a money page. This can be a web page where you direct website visitors to introduce them to your venture. There is a great deal of freedom here. Of course, this implies that you have plenty of room in which you might make a lot of mistakes. These are several of the bigger mistakes that you might make and what you have to do to stop them.
1. Making a mess of your title. You want your title (or your headline) to really capture your traffic's curiosity. It can be difficult to write headlines or titles. If you've got the budget for it, you ought to hire a professional copywriter to do this job for you. It is important to keep your titles and headlines as simple as possible but you also need to be sure that they are compelling and descriptive too. If people do not like your headline there's no way that they are going to move on to the remainder of your content. They will click out from the web page. So work hard to make it right.
2. Lots of people now are setting up landing pages that appear and behave much like every other web page on their sites. If you are a personal blogger this is fine as the lead capture page is the first page of your blog. As somebody who is establishing a business, though, one of the very best things you can do is create your landing page so that you can truly get people's attention.
3. Don't try and accomplish a lot on your lead capture page. Your squeeze page ought to just have one goal at a time. You get to choose what that objective is. If you're creating a list, make the whole page about grabbing the person's information. If you wish to sell something, make it pretty much selling that specific product. Any time you ask too much of your targeted traffic they are going to get confused. You're going to see a decrease in your conversion ratio because your traffic isn't going to know what they ought to be doing first. All that occurs then is that they will click away.
4. Don't overlook fundamental design aesthetics. For reasons unknown, people believe that a landing page should be loud and flamboyant to ensure success. Don't give in to the crowd on this, however much pressure you get. If you aren't absolutely sure what to do in terms of a design, engage a professional designer to help you out.
Do not ever cease working. Never slack off on your landing page. Keep working on it!
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