Free social search is an internet marketing application that employs opinions of a network of friends, family and acquaintances. The basic idea behind it is that people generally trust the opinions of people they know more than they trust traditional advertising. It is an integral part of the social networking business model. It is an essential technique that enables networking websites to monetize their business.
Current research suggests that consumers find the opinions of those within a social network more trustworthy than results compiled from internet websites. This has created a new business model based on these techniques. It may have a more productive impact because results are not based on formulas that may not be current or relevant. Instead, results are based on actual human experience.
This type of promotion can work with any type of business or service. Professional services such as attorneys, accountants, and tax preparation are just a few examples. Any type of service or business can benefit from this type of marketing. It is often said that word of mouth is the best advertising. This proves that this platitude is absolutely correct.
It is simply human nature to be more receptive to the recommendations of someone you know than a random advertisement. A lot of people simply ignore an advertisement, but a web post from someone you trust will probably have more weight. A friend will have no vested interest to recommend a business and this tends to make results be objective. A business placing an advertisement does have a vested interested and may not be objective.
This model can also help consumers to be aware of businesses who do not meet customer expectation. A negative experience will result in a negative posting by a disappointed customer. It will be more difficult for a business to make inflated claims with a traditional advertisement. The possibility of a negative review online will hold their feet to the fire.
A major benefit of this type of search is that it eliminates the deleterious effects of spam. When the results are based on a circle of trusted friends the results will be free of spam. The algorithms are no longer dependent on the link structure of internet web pages. Results will have more relevance due to the fact that the results were compiled by trusted users. There is still a slight chance that a user will introduce spam, but the total amount of spam is most likely to be reduced.
Algorithms always had difficulties reproducing human judgement. This process is based on human judgement however. The results are the product of actual opinions and experiences of real people. The results will be current and, for this reason, more relevant.
The new paradigm of the internet is consumer product ratings. The engines that we all know and are familiar with will still be with us, and they fulfill an important role of providing information. When it comes to internet marketing though, this model will become dominant. Consumers are already responding favorably to it and find it useful. They especially enjoy the decrease in spam and inaccurate results. It will make the entire internet experience more rewarding and productive.
Current research suggests that consumers find the opinions of those within a social network more trustworthy than results compiled from internet websites. This has created a new business model based on these techniques. It may have a more productive impact because results are not based on formulas that may not be current or relevant. Instead, results are based on actual human experience.
This type of promotion can work with any type of business or service. Professional services such as attorneys, accountants, and tax preparation are just a few examples. Any type of service or business can benefit from this type of marketing. It is often said that word of mouth is the best advertising. This proves that this platitude is absolutely correct.
It is simply human nature to be more receptive to the recommendations of someone you know than a random advertisement. A lot of people simply ignore an advertisement, but a web post from someone you trust will probably have more weight. A friend will have no vested interest to recommend a business and this tends to make results be objective. A business placing an advertisement does have a vested interested and may not be objective.
This model can also help consumers to be aware of businesses who do not meet customer expectation. A negative experience will result in a negative posting by a disappointed customer. It will be more difficult for a business to make inflated claims with a traditional advertisement. The possibility of a negative review online will hold their feet to the fire.
A major benefit of this type of search is that it eliminates the deleterious effects of spam. When the results are based on a circle of trusted friends the results will be free of spam. The algorithms are no longer dependent on the link structure of internet web pages. Results will have more relevance due to the fact that the results were compiled by trusted users. There is still a slight chance that a user will introduce spam, but the total amount of spam is most likely to be reduced.
Algorithms always had difficulties reproducing human judgement. This process is based on human judgement however. The results are the product of actual opinions and experiences of real people. The results will be current and, for this reason, more relevant.
The new paradigm of the internet is consumer product ratings. The engines that we all know and are familiar with will still be with us, and they fulfill an important role of providing information. When it comes to internet marketing though, this model will become dominant. Consumers are already responding favorably to it and find it useful. They especially enjoy the decrease in spam and inaccurate results. It will make the entire internet experience more rewarding and productive.
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