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The Color of Sales

By Meagan Connelly


With eCommerce design, you will find it necessary to coordinate colors in your project.

While you might be inclined to simply choose your favorite colors for your site, you should try to understand that the professionals ecommerce web design their websites in a way that attracts new customers, and even directs their actions while they are there.

There are some colors that provide more of a sexual message, and there are others that promote more of a feeling of community. Still there are others that promote happiness while others try to identify with nature. If you've ever gone to an adult website then you've probably seen that they use a lot of blacks and reds. These are colors that do a great job of representing sophistication, sexuction, speed, and of course, excitement. In an adult site, tehse are necessary emotions, but you could be in a didfferent buisiness, and you will need to consider different colors.

A health food website might just be your optimal choice. If you plan to make your customers feel special, then you may want to invest in the color purple. What you may be asking at the moment is why these colors relate to your business. Generally they have nothing to do with your product or service, but the human mind reacts differently to various colors. If you are in the process of building your own website, then you should be aware there are two possible messages you will send. You will either show the customer that you know what you're doing, or you will show them that you do not know how to build a website properly.

Before you truly launch your website it will be important for you to review your layout and ensure that you are making the best use of the color palette. It might seem like a waste of time, and you may become bored with it, but choosing the right colors and mixing them effectively will save you a lot of time in the long run.

Before your ecommerce web design plan goes live, you will want to make sure it is thoroughly tested by a third party. If your product is great, then you might find that potential customers return in spite of bad design,b ut this will not always happen. With that being stated, then you might want to start researching the effects of color psychology. Bear in mind that you may want to use more than one color for your website in the interest of getting your traffic to convert. Drawing your customers in might seem difficult, and you might need to use different color combinations, but it can be done. This might be difficult, but you will be utterly amazed at what color can actually accomplish, and how it can propel your business to new heights.




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