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How Do Supreme Hats Stay Popular In A Competitive Market

By Steven Howard


Supreme produces and markets Supreme Hats, which are baseball style caps designed for today's youth who are included in the cities street scene, known as "street couture". They started selling these kinds of special and stylish hats along with other street apparel to skaters and artists 18 years ago in their initial retail outlet on Lafayette Avenue here in downtown Manhattan. Today they have introduced 7 more Supreme shops which happen to be located in Los Angeles on North Fairfax Avenue in West Hollywood and also on Peter Street present in London's Soho district, as well as two in Tokyo and one each in Osaka, Fukuoka and Nagoya, Japan.

Although the company is hesitant to admit it, they just don't freely supply original items to several other retailers since the merchandise is made in intentionally limited quantities to maintain the exclusivity of the brand name. Because of this marketing tool, you will find a huge secondary market for Supreme Hats along with other articles of clothing, several of which can be obtained on sites just like Ebay. Supreme originals are sold in only a few stores apart from their own, but could be found at Colette in Paris on the rue St. Honore' as well as at Hide Out here in London's Soho District. In Canada, original Supreme Hats and clothing can be acquired at NOMAD, a men's clothing store on Queen Street West present in Toronto.

Styles of Hats

Supreme Hats are hugely popular, especially the five-panel hats with the large letters SUPREME across the front. These types of five-panel caps presently are available in twenty-three assorted designs and colors which includes some with beveled logos.

A lot of the Supreme Hats have snap back closures for significantly better fit. The baseball caps, known as New Era, are wool, use a large zebra-striped "S" across the front side and are also sold in royal blue, navy, black, brown and red. The camp caps tend to be cotton twill with "Supreme" around the front, zebra printed side panels and are available in the colors acid green, red, royal blue, and purple.

For original styles not found on their website or seen in their outlets, such as the Supreme Houndstooth Five Panel hat, a client would need to go to a site like Ebay and most likely shell out roughly $80 for it.

Besides baseball type caps, the company also produces Supreme Fitted Hats which are named Beanies. Justin Bieber was photographed lately carrying one of them.

A number of these knitted hats have the Supreme box logo over the front cuff and some have a plain cuff but a big "S" around the front of the hat. All have pom poms in the top. The plain and standard "beanies" don't have any decoration or pom pom but simply a small side tab with "Supreme" imprinted on it.

The beanies can be bought in the colors of olive drab, mauve, navy, heather grey, red, steel, black, orange, rust orange, green, pink, tan, yellow as well as burgundy.




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