If you have been doing Internet marketing for even a short amount of time you know how much importance is placed on the landing page. More success is had when you send your targeted traffic to your landing page than is had when you just send it to the homepage for your company/project's website. However, in order to get as much as possible from your landing page, it's really important to test out a variety of elements so that it's easier to increase the conversion rate of your website. Just getting traffic isn't enough; you need to work to raise your conversion ratio so that you can get as much value from every person who visits you. In the article below we look into three unique and effective landing page split-testing tips that you can use on your own page...
Shouldn't including a graphical header at the top of your landing page increase your conversion rate? Maybe it will and maybe it won't; you can't ever tell for certain. This is why you have to test: to find out whether having a header of this sort helps or hurts your conversion rate. In many cases, avoiding the header is a good idea because it distracts you from the main headline. However, don't come to any conclusions unless you do your split-test and know for sure what's working out for you.
If you're promoting or selling various similar products then do a split-test to see if multiple products are working out well on the same landing page or having just one product per landing page is giving you better results. The primary aim of a landing page is to get conversions and no matter what, you'll see that your conversion rate has increased or decreased. So make sure you analyze this important factor and if it works to sell multiple products do that and if selling just one product gets better results do that.
There are many Internet marketing experts that claim that you can invariably increase the conversion rate of your landing page by simply adding a welcoming audio message. This may or may not help your page; run split-tests to make sure because there are a lot of times when your site visitors won't want to deal with audio when they reach your landing page. This has an equal chance of working out or not working out depending upon which niche you've chosen to operate within. The rule is the same when you're trying to figure out whether or not to include welcome videos on your landing pages or to explain your offer. So when it comes to using media on a landing page you shouldn't make any commitment without doing proper tests.
Once you've started to improve your conversion rate you'll have a better idea about how making small changes here and there can be really important. Split-testing isn't really new, but you don't see many Internet Marketers doing it anymore. It's important to remember, however, that without regular split-testing, you'll never know how to improve your landing pages so that your conversion rates improve as well. So use these tips and see what kind of response you get.
Shouldn't including a graphical header at the top of your landing page increase your conversion rate? Maybe it will and maybe it won't; you can't ever tell for certain. This is why you have to test: to find out whether having a header of this sort helps or hurts your conversion rate. In many cases, avoiding the header is a good idea because it distracts you from the main headline. However, don't come to any conclusions unless you do your split-test and know for sure what's working out for you.
If you're promoting or selling various similar products then do a split-test to see if multiple products are working out well on the same landing page or having just one product per landing page is giving you better results. The primary aim of a landing page is to get conversions and no matter what, you'll see that your conversion rate has increased or decreased. So make sure you analyze this important factor and if it works to sell multiple products do that and if selling just one product gets better results do that.
There are many Internet marketing experts that claim that you can invariably increase the conversion rate of your landing page by simply adding a welcoming audio message. This may or may not help your page; run split-tests to make sure because there are a lot of times when your site visitors won't want to deal with audio when they reach your landing page. This has an equal chance of working out or not working out depending upon which niche you've chosen to operate within. The rule is the same when you're trying to figure out whether or not to include welcome videos on your landing pages or to explain your offer. So when it comes to using media on a landing page you shouldn't make any commitment without doing proper tests.
Once you've started to improve your conversion rate you'll have a better idea about how making small changes here and there can be really important. Split-testing isn't really new, but you don't see many Internet Marketers doing it anymore. It's important to remember, however, that without regular split-testing, you'll never know how to improve your landing pages so that your conversion rates improve as well. So use these tips and see what kind of response you get.
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