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Search Engine Submission: Why SEO Is Better

By Michael Gillen


Search engine submission is a forgotten art, and for good reason. A few years ago, if you wanted to your website to rank higher in a leading search engine like Yahoo, you had to submit your web site directly to the search engine. This was once the only way that you could get included in these search engines. Things have changed. Although you can still submit your web page to search engines, it is no longer important due to the new way the search engine listings are tabulated. more critically, in case you didn't know, there is a new way to make sure that your web site appears higher than the competition in the list of pages under the keywords you want, which is a process called "search engine optimization" or "SEO."

Google and other search engines no longer need to have webpages submitted to them because they have the capacity to find new webpages automatically through the use of specially designed software called "bots," "spiders," or "crawlers." These programs go through the internet and then try to locate as many new pages as they can. Once the webpages have been found, these programs analyze the webpages to determine under which keywords they should be found in a search, as well as who should be ranking higher.

Obviously, the last one is the most important for you. Search engine optimization is the way in which the last step is tweaked for your purposes. There are a great deal of to get your page to rank higher in Google, and the process is a bit too complex to discuss in detail here. However, a brief overview is useful.

The three major parts of the way Google chooses who ranks higher are backlinks, website content, and meta tags. Backlinks refer to links coming to your website from different websites. Meta tags are hidden in of the HTML code. And you know what website content is.

If this all seems a bit too difficult for you, you can hire a professional search engine optimization agency, where knowledgeable search engine optimizers can redo your website and employ a bunch of other techniques in order to make sure that your webpage stays or becomes highly ranked.




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