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Contemplate The Strategies Of Pay Per Click And Social Media Marketing

By Shawn Olson


Pay per click and social media marketing are two different strategies that have one thing in common. They can pay big dividends. Actually, they can be combined. An example of blending the strategies is to do PPC advertising in a social network, but you can also do free marketing in any of those networks.

There are more than 750 million active members in the largest social network. You make have seen the movie that was made about it, called, The Social Network. It is the best because it has the most members and also because it has the best viral possibilities.

When it comes to the word, viral, you might only be thinking in negative terms. For example, like a pathogen or a virus that infects computer files. If you're a marketer, though, you will love the concept of this word, because you can use it to make a good deal of money, rather than to make people sick or create computer nightmares.

When you market something virally, you get other people to spread your message. You might get it to a thousand people, who end up spreading it to ten thousand more. Those ten thousand might get it to 100 thousand others. From there, it could get to millions of others.

Social networks are set up in such a way that this sometimes happens on such a large scale. And, it is common for it to happen on smaller scales, for people who are ready, willing and able to actually take action. Keep in mind, that on the largest network, the average member has around two hundred friends. When anybody takes action within the system, it is reported to each of their friends.

This means, every time that anyone opts in to your lead list, that fact is sent out to their list of friends. Some of the friends are likely to visit your page to see why their friend signed up. Some of these people may sign up, as well. When that occurs, every single one of their friends, also gets notified. Certainly you can see how this could be a constant source of traffic.

Unlike social network promotion, pay per click advertising costs you money. If you are an affiliate marketer or otherwise competing against the entire world, it is not a good idea to start out in PPC. The competition is usually just too severe. The learning curve is steep and slow.

That doesn't hold true for local business owners. With training, newcomers can quickly learn how to absolutely dominate. It's really not that difficult for most niches in most cities. The largest search engine has the largest pay per click opportunity. The Internet allows you to laser target your prospects to an incredible degree.

PPC revolves around targeting exact search terms that individuals use when they want to discover information related to the service, product or opportunity that you are selling. You are able to get your offer directly to the exact persons who are actively seeking what it is that you have. The power of this method is nothing less than awesome. That level of targeting was unheard of before the Internet. By far, the best two methods for earning income online are pay per click and social media marketing.




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