In the world of business, SEO is a very important aspect to discuss if you are engaged online, regardless of the size of the industry that you are running; it is so useful, effective, and can be availed at a very affordable rate by any entrepreneur who competes in the World Wide Web. Businesses who are local can survive any competition at a lower cost. The extent of SEO that you need for your existence to be felt online will depend on the type of business that you are managing. Another important element is the place where your business is located. Regardless, there are some basic principles that guide all SEO strategies and some others that are specific to local targeting.
The Basics of On-Page SEO
Each page of your website must contain the complete address of your company. Normally, this is placed in the footer. Postal code, complete address, and the name of your company should all be indicated in the footer. Putting a link of your google map is recommended, however you need to ensure that it will be opened in another window if clicked so that your visitors will remain navigating in your website. The address can also be placed in the header provided that it will not make the design appear to be too crowded. In case you are catering to a specific area for the type of business that you are running, this idea would be very useful.
GEO Tags aid in telling the search engines the exact location of your establishment and your areas of operations. They should be put onto every page of the website in the head section of the source code. Do not be concerned about appearance, as this information will not be visible to those who are visiting your site.
Keyword Tactics for Local
In any campaign for SEO, this is very important. Make sure you don't miss obvious target in your implementation. When you make a page title it is imperative that the location be included, like "Electricians in Detroit" or "Real Estate Vancouver."
Location Based Content
Strong content will contribute to your having an upper hand that in numerous instances your rivals will not be using. Every new page you create gives you the opportunity to target a new keyword or build more content to support and advance the promotion of existing keywords.
Local Social Proof is Even More Important
Obtain endorsements for the services or products that you are offering. It's absolutely essential in the online space. Without trust, your business will never be successful in this space. There's only one way to manage this and that is to address it directly. Having testimonials published on your site is a vital thing to do and you need to exert effort to get recommendations from 3rd party review sites such as Yelp.
Creating Account on Google Places
Take the time to create a well optimized and interesting Google Places account. Verify the account and keep it updated regularly with company updates, discounts, or any other frequently changing information relevant to your company. Ignore this at your own peril.
Local Off-Page SEO
Local businesses also need to perform link building or off-page SEO campaigns. Often, the amount of work in this regard is quite low, relatively speaking. Be reminded that Google identifies links to a site as a sign of its relevance. Spend time to create a very efficient link building technique and you will be surprised to find out that you are already on top of Google search and other search engines for the keywords that you have focused on. It is a fact that localized internet marketing is not being used fully by those who are involved in the operations of most kinds of business. Take the time to develop a strategy that works for you. Or, alternatively, hire a reputable firm to manage your search engine strategy.
The Basics of On-Page SEO
Each page of your website must contain the complete address of your company. Normally, this is placed in the footer. Postal code, complete address, and the name of your company should all be indicated in the footer. Putting a link of your google map is recommended, however you need to ensure that it will be opened in another window if clicked so that your visitors will remain navigating in your website. The address can also be placed in the header provided that it will not make the design appear to be too crowded. In case you are catering to a specific area for the type of business that you are running, this idea would be very useful.
GEO Tags aid in telling the search engines the exact location of your establishment and your areas of operations. They should be put onto every page of the website in the head section of the source code. Do not be concerned about appearance, as this information will not be visible to those who are visiting your site.
Keyword Tactics for Local
In any campaign for SEO, this is very important. Make sure you don't miss obvious target in your implementation. When you make a page title it is imperative that the location be included, like "Electricians in Detroit" or "Real Estate Vancouver."
Location Based Content
Strong content will contribute to your having an upper hand that in numerous instances your rivals will not be using. Every new page you create gives you the opportunity to target a new keyword or build more content to support and advance the promotion of existing keywords.
Local Social Proof is Even More Important
Obtain endorsements for the services or products that you are offering. It's absolutely essential in the online space. Without trust, your business will never be successful in this space. There's only one way to manage this and that is to address it directly. Having testimonials published on your site is a vital thing to do and you need to exert effort to get recommendations from 3rd party review sites such as Yelp.
Creating Account on Google Places
Take the time to create a well optimized and interesting Google Places account. Verify the account and keep it updated regularly with company updates, discounts, or any other frequently changing information relevant to your company. Ignore this at your own peril.
Local Off-Page SEO
Local businesses also need to perform link building or off-page SEO campaigns. Often, the amount of work in this regard is quite low, relatively speaking. Be reminded that Google identifies links to a site as a sign of its relevance. Spend time to create a very efficient link building technique and you will be surprised to find out that you are already on top of Google search and other search engines for the keywords that you have focused on. It is a fact that localized internet marketing is not being used fully by those who are involved in the operations of most kinds of business. Take the time to develop a strategy that works for you. Or, alternatively, hire a reputable firm to manage your search engine strategy.
About the Author:
Our SEO Vancouver resources can help your site climb the rankings in Google, Bing, and Yahoo. We are a full service design studio offering seo services, branding and creative marketing strategies.
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