Modifying a product logo design is a decision that needs careful consideration. Such designs after all function as not just an embellishment on the product packaging. They are also responsible in symbolizing what the product is intended for. Thus, business logos help articulate what the product brand is all about even without saying a single word.
Modifying the logo design however is inevitable. In fact there are various businesses that have had changed their logos not only once or twice, but thrice. The reasons behind such changes are diverse. Business acquisition is a common situation that may require certain modifications on the existing logo design
In this instance, the nature of change is evolutionary since expansion means growth. To make it simple, designers have to put it this way: the design needs to be modified the way an old friend aims for a fresh and exciting look. This clearly suggests that changing the logo design is necessary.
Reasons Behind The Changes In Logo Design
Business growth though is not always the reason why companies change their logo designs. Sometimes companies grow not in terms of economic stability but in their terms of perspectives and insights.
This therefore calls for necessary modifications in the company mission and vision. This also demands for realignment of the overall values and practices. Clear and specific business objectives are crucial in brand positioning. In this case, change pertains to product repositioning.
This type of change speaks of redirection of company goals. Designing a new identity is the best thing to do for companies who are reintroducing themselves to a marketplace. It is however important to incorporate the existing positive business equity to establish connection with previous customers at once.
There may have various ideas behind those changes, the bottom line is companies have to be conscious of the image they are presenting to the outside world. It thus matters to have a clear vision of what the business is exactly for and how to present it not only to prospective customers but to key stakeholders as well.
Modifying the logo design however is inevitable. In fact there are various businesses that have had changed their logos not only once or twice, but thrice. The reasons behind such changes are diverse. Business acquisition is a common situation that may require certain modifications on the existing logo design
In this instance, the nature of change is evolutionary since expansion means growth. To make it simple, designers have to put it this way: the design needs to be modified the way an old friend aims for a fresh and exciting look. This clearly suggests that changing the logo design is necessary.
Reasons Behind The Changes In Logo Design
Business growth though is not always the reason why companies change their logo designs. Sometimes companies grow not in terms of economic stability but in their terms of perspectives and insights.
This therefore calls for necessary modifications in the company mission and vision. This also demands for realignment of the overall values and practices. Clear and specific business objectives are crucial in brand positioning. In this case, change pertains to product repositioning.
This type of change speaks of redirection of company goals. Designing a new identity is the best thing to do for companies who are reintroducing themselves to a marketplace. It is however important to incorporate the existing positive business equity to establish connection with previous customers at once.
There may have various ideas behind those changes, the bottom line is companies have to be conscious of the image they are presenting to the outside world. It thus matters to have a clear vision of what the business is exactly for and how to present it not only to prospective customers but to key stakeholders as well.
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Creating a company logo? Learn how an effective logo design affect the sales of your business.. Also published at The Benefits Of Changing Your Company Logo.
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