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First Impressions And Corporate Apparel

By Adriana Noton


Corporate apparel is important because it can help improve an individuals image. In today's society, whether we want to admit it or not, image is everything. People are judged and perceived by the image they project. For example, if a person is dressed messy with wrinkled pants and a shirt, people may perceive them as being lazy. Therefore, building an image is something that individuals must work hard on if they want to succeed.

The best way to build an image is through the clothes that a person wears. What an individual wears and how they wear them, can help build the image that they want. Clothes can have a deeper purpose other than covering a person's body. Clothing can influence a persons perception of someone. Through the clothes that individuals wear, some people will form an opinion of who that person is in terms of income, attitude, occupation, social class, and many other factors.

Therefore, what a person wears can have an impact on people seeing who they are. In the business world, the image that individuals convey through how they dress is one of the factors that determine if they will succeed in their business. The right clothing can help individuals project the image that they want to show colleagues and other people.

Business attire can help people portray a confident and assertive image that bosses look for. It can also show off an individuals personality and their character. If an employee looks clean and neat, others will have a good impression of them. Different colors and styles are also important when choosing an outfit. Therefore, it is vital that individuals pick an outfit with care.

In the business industry, people must prove that they are hard workers, while looking professional at the same time. Individuals should think about their body type and their style when choosing clothing to wear to work. It is important that the clothes are not too loose or too tight. Neutral colors such as navy or gray are considered to be safe colors, while black shades are too common, but are perfect for formal occasions.

Other businesses think that if a company has great teamwork, they are more likely to be successful. Teamwork provides a sense of family and is important to the growth of the business, functionality, and prosperity. Thus, many companies require that each employee wears a corporate log to promote business and to show company pride.

With the poor economy that we face today, many businesses are allowing employees to wear customized logo shirts instead of buying expensive suits. Other businesses insist that their employees dress in a more professional manor.

Before deciding on what type of corporate apparel to purchase, individuals need to find out what the business dress code is. Some companies prefer employees to wear logo hats or shirts, while others prefer employees to wear suits. In other words, employees must dress to impress the audience, managers, and clients to show off their professional career and personality.




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