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Here We Are Going To Tell You How To Use Your Keywords Properly

By John Henderson


Thoroughly optimizing your web page may help out a lot when you want to begin acquiring the attention of the search engines, it's not all about linking. Just how you have the keywords inserted throughout your Internet site is going to be one of the biggest solutions to boost your ranking and in turn get you more of the search engine visitors. In this post we're going to be covering a few ways to place your keywords within your website to acquire more love from the search engines.

The first thing many of you probably already know is that you should have the keyword or keyword phrase in the URL of the website. This is not just for websites but for blogs as well. Every post you make needs to have the main keyword in the URL. Wordpress makes this very easy to do when your writing your post you will see the page link at the top of the post and a link that says "Edit".

Another thing people don't usually consider are the H1, H2 and the H3 tags within the web pages. You need to ensure your keyword or phrase is actually incorporated in all of these tags. What this tends to do would be to help the search engine spiders note that the first thing on your site or web page is your keywords.

Many of you have probably heard of the first sentence rule. This basically means that each and every page you create should have the keyword or keyword phrase in the first sentence of the content. But, even though you may already know that, there is still another rule you probably don't know about and that is the last sentence rule. It follows the same action of the previous rule however, obviously this relates to the last sentence on your site.

There exists one more factor you need to handle called the keyword density and this is also very important. This is basically the amount of times your keyword and key phrase is found on the website compared to the number of words on the page. Somewhere between 3% and 5% is just where you will need your keyword density to end up. Keyword stuffing occurs when you basically add the keyword to almost every sentence and the search engines can penalize you for that.

There happens to be something else I would like to share with you which is the format of the keywords in the subject material. Working with bold, italic and underlining can also be very important in terms of your keywords and you should be sure to do this with nearly all of your keywords. Pretty much what you must do is to make sure you are making use of these text formats for almost every single instance of your keyword on your site. Never just use one structure for instance, bold, you really need to use them all and mix every one of them up. Working with just one of these kinds of formats may help a little nevertheless, you really should make use of all of them.

That's all, if you stick to these simple guidelines you will find that you will be able to increase your search engine positioning for your site or web page. Yet another thing about the building backlinks part, is that you will need to start developing links to all the web pages on your website or blog and never concentrate on only the home page.




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