WordPress is one of the world's leading and most widely used blogging software. When it comes to Search Engine Optimization it is one of the hottest platforms that you can use.
This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimisation.
Tip: Make sure the blog is on YOUR site
We are often asked
If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site - it cannot live on on a another website.
Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your website but they are confusing from an SEO perspective. If you want to have the blog content 100% linked up with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines - the result outcome will be unclear.
If your blog is currently hosted on blogger.com or wordpress.com then you should think about to move it as soon as possible if you want to raise your SEO position.
One fundamental matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.
We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a blast of new content 'dilutes' your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.
This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimisation.
Tip: Make sure the blog is on YOUR site
We are often asked
If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site - it cannot live on on a another website.
Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your website but they are confusing from an SEO perspective. If you want to have the blog content 100% linked up with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines - the result outcome will be unclear.
If your blog is currently hosted on blogger.com or wordpress.com then you should think about to move it as soon as possible if you want to raise your SEO position.
One fundamental matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.
We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a blast of new content 'dilutes' your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.
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