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Advice for Small Business owners on saving money on their Merchant Accounts

By Gerald Evans


Choosing the best merchant services for your company is a complicated process. Factors such as customer service, account fees, transaction rates, terminal equipment, and the network are all important pieces to making the correct decision.

If you have already begun doing your research into merchant account processors you have likely already considered or looked into a number of credit card processors. If you are looking for comprehensive merchant account reviews I highly recommend you check out the website CheapestMerchantAccounts.com. What differentiates these reviews is that the site does a full breakdown of all the categories that small business owners should look into. Not only are the rates and fees sold covered, but also the lifetime costs merchant can expect to see (ie any hidden charges). They also compare customer service and the treatment of their customers once you've signed the contract. If you are looking to do your own research independently then I have some recommendations that you should consider before finalizing your decision.

Progressing through the jargon and sales pitches of various merchant service providers effectively, involves first knowing what defines a quality merchant service provider. What this means is, you must first become aware of the various ways that merchant service providers handle the transactions for your business, whether they are attempting to save you money in the process, and how/if they handle any concerns you might have. At the end of the day every company is different, and the best merchant account for you are your company may differ from another company's. It falls to you as a responsible business owner to review all these factors before making your decision.

As is often the case in business, you have to weigh the bottom line. Know exactly how much any given service provider should be charging for each transaction, and how much of the account fee will be factored into the net from overall sales. If you're like most small business owners and are new to the field, don't hesitate to put a little leg work into comparing different sales providers. Putting in this extra effort could save you a significant amount of money over the long run.

Once cost is factored in properly, start reviewing the relevant service providers' customer service and business history. A quality merchant service provider should never hesitate to disclose any awards or feedback from customers. Getting this kind of history will allow you to determine if a service provider is capable of being a good fit to your business. Pay special attention to feedback that pertains to price flexibility and comments on the consistency of rates and fees. Although one wouldn't expect to think it, obtaining this sort of information is generally as easy as calling a merchant provider's sales representative, who should have testimonials and the like readily available.

Now you've gotten a strong sense of the costs associated with different processors, your next step is evaluating what you are getting for your money. It is important to remember that you are entering a relationship with your merchant service provider. You choose to work with them and give them a percentage of your sales, in turn they are responsible for being a partner in your success. If your terminal breaks, will you always have someone to speak with? How responsive is their customer service, is it in house or outsourced -you want to make sure these are questions you have answered before you sign your contract not after.

Lastly, when narrowing down your list of possible providers, make sure that the provider does not have long term contracts. Long term contracts can quickly make a mess of your previous fees and rates calculations, skewing your bottom line and leaving you wanting out. Often such contracts include hefty termination fees as well, which force you to eat a loss when you find a better provider.




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