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Shining The Spotlight On The Cigarette Industry

By Lola Mancini


At the same time that the FDA has their proverbial spotlight dedicated to the electronic cigarette industry, the Federal Trade Commission is progressively becoming centered on the advertising claims made by manufacturers. Especially, the FTC is fascinated in claims made that electronic cigarettes are a safer option to standard cigarette smoking.

Just check out any reputable electronic cigarette website, like the one belonging to the previously mentioned Bull Smoke brand for instance, and you will then find scores of disclaimers which electronic cigarette companies are forced by their particular compliance departments to display. Regardless of some reliable evaluating that will suggests that there is also a benefit to electronic cigarette use over typical tobacco, there admittedly hasn't been adequate scientific tests carried out that prove that electronic cigarettes are healthy or maybe less harmful compared to smoking cigarettes.

Nonetheless, recent unbiased research out of Boston University has concluded that electronic cigarettes are actually indeed safer in comparison with their tobacco counterparts. So this begs another concern -- why is there some sort of crusade against this kind of new and probably less dangerous products?

Big Tobacco and electronic cigarettes

All these past few decades have not been kind to the tobacco business. After the damaging flurry of legal cases from a number of US states, as well as the ensuing tightening of legal guidelines at both the state as well as federal levels, it culminated in the Family Smoking Prevention and also Tobacco Control Act of the Obama Administration.

The publishing is obviously on the wall for Big Tobacco. Certain, they've got promising emerging markets in less developed nations where they could extend, regardless of hostile legal guidelines. Nevertheless, if they want to prosper in the western hemisphere, they will need to check beyond traditional cigarettes.

They are definitely exploring the possibilities offered by smokeless alternatives just like snuff and snus in the Western markets. However, the rise in popularity of electronic cigarettes has put the major competitors in a very sure quandary.

If you can't beat them, eat them all!

Electronic cigarette technology is a item that is definitely hostile to Big Tobacco's actually flagging interests in the tobacco market. One who contributes to the acceleration of the decrease on their global sales numbers.




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