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Back links? What they are and why using them is so important to your SEO strategy and the results.

By Max Ammo


Internet truly has become one of the leading inventions to date and is known for reshaping the world in which we live in. Anyone, from anywhere in the world has the possibility to share information with the rest of the world, and using just one word search entered into a search engine reveals a mass of opportunities for the audience to click a link to go to a web page with relevant information on their search term. If someone has made information public than one can expect to find such information or relevant content related to that subject by simply searching the internet for it.

With all the information available on the internet, when searching for something it can be a tiresome job trying to filter through the huge amount of choice laid before you. Search engines have adapted and are usually able to give the most relevant information contained in first few positions in their search results taking the user to a useful and relevant webpage. With this in mind it is wise for website owners to adapt ways of making sure their site is one of the top in the search results with backlink packages.

Search engines aim to provide relevant websites to the search term entered. The search engines algorithms determine relevance of keywords on sites and place the sites accordingly. Search engine optimization is having the knowledge and using the information known to use the algorithms to improve the search engine ranking of a website. The reason for SEO is making a site show up more in relevant searches and most significantly to appear at the top.

One part that is considered by search engines when deciding sites relevance is the amount of countable links. The term "Inbound Links" or "Backlinks" is used to describe a link to a website derived from a separate website. A useful technique when looking at SEO is increasing the amount of backlinks your site has, however although backlinks are great for SEO they also serve a purpose for drawing in traffic from other sites from general internet users 'wandering'. Having a lot of backlinks make the site easier for both users and search engines to find.

Social bookmarks are also a form of backlinking. Social bookmarking lets the audience save a link or links to websites and share or store them for others to see or for future use. Social bookmarks also usually include attachments in the form of a description which can act as a keyword reference for search engines. So, if a site has a lot of social bookmarks this is taken into consideration by search engines for SEO.

Another source of backlinks is web directory submission. A web directory or link directory is a directory on the internet. It specializes in linking to other web sites and categorizing those links. It is simple to be included in these type of directories and site owners just have to submit their own websites address, this then acts as a 'back link' also.

Search engines look into when a backlink was created and how many backlinks a site has, although a good number of backlinks is useful for a websites ranking, one must consider the total amount and the relevance or quality of its backlinks. The website that links back to a different website should both be relevant to the term searched in order for the backlink to be quality.

More visibility to your website means more business. To make your website stand out from many others on the internet can be time consuming but effective if carried out using the right strategy. Backlinks can be bought from online services and these can prove useful when looking into a good SEO strategy. These may include things like rss feed submission and blog submission. V:4




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