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The Whole World's A Disney Expert

By Katina Brady


People the world over have been raised with the Disney company, comprising shows on television, cinema films, worn branded clothes and longed for the toys, creating demand at Christmas that has made history. Everyone is their own Disney expert, with valid opinions, detailed knowledge and feel-good memories.

Disney is a super-brand reaching all corners of the earth. They have their fingers in many pies including TV and movie production, merchandising and retail, entertainment and amusement parks. It would be an unusual person indeed who had not come across Disney at least once in their lives.

Over the last 14 years the brand has extended at a rate of knots. The studio acquired the Muppets brand, Pixar Studios, the virtual world, Club Penguin and rather controversially Lucas Film Ltd, the studios responsible for Stars Wars. This ensures they will be part of the childhoods of many generations to come. They also launched a cruise line, with the first boat Disney Dream sailing in 2011 and Disney Fantasy's first trip in 2012.

The history of Disney is a long one starting in 1923 when the Disney Brothers Studio, as it was called then, signed a contract to produce Alice Comedies. Most self-styled experts know that Mickey Mouse, originally Mortimer Mouse, appeared a little later in 1928 in the first short, Steamboat Willie, which also starred Minnie Mouse. Mickey Mouse was himself considered a major celebrity and was the first animated character to get a star on the Hollywood Walk of Fame.

It was not until 1934 that Donald Duck, another favourite character was introduced to the family, with the first colour Mickey cartoon appearing the following year. At this time Disney held the patent on Technicolor meaning he was the only animator making colour films. Mickey was also the first cartoon character to talk, saying the profound words 'Hot Dog!', in 1929 in The Karnival Kid.

These tried and tested characters (Mickey, Minnie, Goofy, Donald, Pluto) were popular for decades, and even started making 'guest appearances' in other movies. For fans who care to look closely, in the opening scenes of the Little Mermaid, Goofy, Mickey and Donald Duck can be seen in the background crowd. I'll wait while you go and look.

Hidden messages are also considered common in Disney films although not all are admitted to. The Rescuers (made in 1977) contained in the background a picture of a naked lady. This necessitated withdrawing over 3 million copies of the film. In the pet shop window in 101 Dalmatians can be seen a number of characters from Lady and the Tramp.

Walt E. Disney, the founder of the studio and all round fun guy also makes celebrity appearances in some of the films. Just a little more subtly. The sorcerer in the 1940s classic, Fantasia was named Yen Sid. If you have the inclination read it backwards. In 2008, an entire movie was named after the big boss albeit in the disguise of an adorable garbage collector, Wall-E.

Walt Disney won the record for most Academy Awards won in history at a total of twenty six. Additionally he received three Golden Globes and was presented with the honorary Oscar and seven miniature Oscars for the 1938 movie Snow White and the Seven Dwarves. Throughout his career Walt won over 50 awards for his animation career. Such recognition is likely to be maintained as the studios enlarge and they release bigger and more innovative movies.




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