I:30:J We have been huge enthusiasts of the Book, "The E-Myth" by Michael Gerber. There is so much insight that can really guide small business owners to better fully grasp their business and why they do what they do.
Early in the book, he describes about The Entrepreneur, The Manager and The Technician. These are three totally different personas which can be inside every small business owner. The reason this is such a compelling principle for Couple Entrepreneurs, is that it more shows that a couple may be more lucrative operating their business together than alone. We certainly have described about understanding the strengths and weaknesses of your partner to make your business more efficient. However it is also important to further designate which of the personality traits is more robust in each of you:
The Entrepreneur - this is the Thinker and the Visionary. In our case, this is Scott. The variety of ideas that he conjures up is amazing! A lot of dinner chats with friends; he is actually conjuring up a new goods and services to take to market. Each small business requires this type of thinker because otherwise the business will get stagnant and not grow and mature with new ideas, ideas and technologies. Remember to make sure that The Entrepreneur discusses the ideas with The Manager before acting on them. The most illogical business we ventured into was owning a restaurant - The Manager of us, Heidi, expressed the perils associated with that business, but we pursued it anyway. We had a hard time and eventually shut it down and sold it.
The Manager - this is the proverbial organizer. This person desires to consider the real business running. Making sure that everything has a place, that every task is thorough and can see the start and the end of the entire process. In our situation, this is Heidi. Scott comes up with a concept for a business or a new system that we should seek to improve our current businesses and Heidi evaluations it. She asks all the difficult questions, many people could infer this as being a downer, but Scott, The Entrepreneur understands that these questions should be asked and appreciates the "Devil's Advocate" approach. But she also respects that a few of the visionary ideas need to be tried, even if every detail is not discovered in advance.
The Technician - this is the doer. Successful couple entrepreneurs share this part. If only one partner is the Technician, then that partner works himself or herself to the bone which enables you to resent the The Entrepreneur and The Manager. But you have to be mindful not to do the same tasks. For example, Scott operates with our web designer to create our Site, but I manage the content. Scott goes onto the home sites to meet with Subs; I talk to the different departments to ensure the process is moving forward. We often remind couple entrepreneurs to not duplicate efforts. A great analogy is mowing the lawn - you don't both have to push the mower, one can push the mower, the other can bag up the clippings.
As Michael Gerber explains in his book, in order for a small business to be successful, all 3 of these personalities must be included in every day actions. It is easy to get caught up with the doing or the managing and forget to have vision. It is great to read and learn and see vision, but there has to be actual creation. As a couple entrepreneur, you have the fortune of sharing these personality traits with your partner. You will probably realize that you manage the other parts of your life in the same ways too.
Identify these types of personality traits in you and your partner and be thankful for the incredible value they collectively provide for your small business.
Early in the book, he describes about The Entrepreneur, The Manager and The Technician. These are three totally different personas which can be inside every small business owner. The reason this is such a compelling principle for Couple Entrepreneurs, is that it more shows that a couple may be more lucrative operating their business together than alone. We certainly have described about understanding the strengths and weaknesses of your partner to make your business more efficient. However it is also important to further designate which of the personality traits is more robust in each of you:
The Entrepreneur - this is the Thinker and the Visionary. In our case, this is Scott. The variety of ideas that he conjures up is amazing! A lot of dinner chats with friends; he is actually conjuring up a new goods and services to take to market. Each small business requires this type of thinker because otherwise the business will get stagnant and not grow and mature with new ideas, ideas and technologies. Remember to make sure that The Entrepreneur discusses the ideas with The Manager before acting on them. The most illogical business we ventured into was owning a restaurant - The Manager of us, Heidi, expressed the perils associated with that business, but we pursued it anyway. We had a hard time and eventually shut it down and sold it.
The Manager - this is the proverbial organizer. This person desires to consider the real business running. Making sure that everything has a place, that every task is thorough and can see the start and the end of the entire process. In our situation, this is Heidi. Scott comes up with a concept for a business or a new system that we should seek to improve our current businesses and Heidi evaluations it. She asks all the difficult questions, many people could infer this as being a downer, but Scott, The Entrepreneur understands that these questions should be asked and appreciates the "Devil's Advocate" approach. But she also respects that a few of the visionary ideas need to be tried, even if every detail is not discovered in advance.
The Technician - this is the doer. Successful couple entrepreneurs share this part. If only one partner is the Technician, then that partner works himself or herself to the bone which enables you to resent the The Entrepreneur and The Manager. But you have to be mindful not to do the same tasks. For example, Scott operates with our web designer to create our Site, but I manage the content. Scott goes onto the home sites to meet with Subs; I talk to the different departments to ensure the process is moving forward. We often remind couple entrepreneurs to not duplicate efforts. A great analogy is mowing the lawn - you don't both have to push the mower, one can push the mower, the other can bag up the clippings.
As Michael Gerber explains in his book, in order for a small business to be successful, all 3 of these personalities must be included in every day actions. It is easy to get caught up with the doing or the managing and forget to have vision. It is great to read and learn and see vision, but there has to be actual creation. As a couple entrepreneur, you have the fortune of sharing these personality traits with your partner. You will probably realize that you manage the other parts of your life in the same ways too.
Identify these types of personality traits in you and your partner and be thankful for the incredible value they collectively provide for your small business.
About the Author:
Scott and Heidi Shimberg are Serial Entrepreneurs who are actively studying business opportunities in the online/offline marketplace. Know Numis, and tell your friends, family and begin to have Hope too.
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