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4 Steps of Web Design

By Steven McCall


Stage 1 - Design over substance

The first stage is to design a site that the chief executive officer, investor, and ad agencies like to see. There are all types of "bells and whistles" in this design. An entire site might be a Flash animated site. Or there might be some gorgeous JavaScript mouse over effects or drop-down menus in the design. It's always a lovely design, however the message is clear - design over element.

Stage 2 - Designing for online visibility

In Phase 2, the truth of an inefficient web design starts to strike, normally around 3-6 months after the initial launch. A site will usually get turned down by numerous of the significant directories, not be indexed by the major search engines, or not get the web traffic or sales that were forecasted based on the different kinds of advertising and marketing approaches used. Normally, that's when companies choose that they will try to work with an expert online marketer to advertise the website. Doorway page companies, in some way, shape or form, rear their unsightly heads. Regrettably, many web site owners fall for a doorway page company's pitch since the beautifully developed site could not possibly be the trouble with low website traffic. Yahoo may have declined a website, or the website may have been detailed in Yahoo and the business can not comprehend why they have no description alongside their business name. But in no way would many ad agencies or doorway page business want to inform possible clients the fact-- they merely did not design and compose an efficient website-- due to the fact that it would suggest losing thousands of pounds in business

Stage 3 - Designing for your audience

By Phase 3, after spending an inflated amount of money on beautiful website designs and different advertising and marketing techniques, web site owners typically determine that they did not design or compose an efficient Website for their target audience. Generally, web site owners will generate an use professional to analyze prospective issues and present various options. Bringing in a search engine marketing expert to help with search-engine friendly web designs & design templates early in the design phase can conserve a company hundreds of pounds in online advertising and marketing costs.

Stage 4 - Site redesign

After mindful functionality and search engine visibility analyses, web site owners lastly have an efficient web site. A site that is written, coded and made for user friendliness and online search engine visibility generally gets the most traffic and resulting sales since it was composed, programmed, and created for end users.

Conclusion

Website ought to always be made with your target audience in mind, not your own personal choices. Colours have meaning. Expert designers understand the psychology of color and using white area to best task the image your audience wants to see. (For example, try not to use the color red on a monetary site.) Understanding the products/services/information your target audience is searching for is vital to developing and maintaining an efficient website. When you launch a site, you might have to make an informed guess regarding what your target audience desires. After that, tools such as site stats software and reporting from website searches inform you exactly what your site visitors are looking for.

Then content and advertising approaches can be adjusted appropriately. Unless the sophisticated innovation clearly benefits end users, do not utilize it on your site. If your venture capitalists or CEO's or legal representatives like the site, ask if they are going to spend the thousands or millions of pounds to keep you in company.

They're not. Your target audience who will eventually identify the success or failure of your site.




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