E-Commerce is the term used to describe all electronic commerce that takes place on the Internet. This includes buying and selling of any good or service you can find on the Internet. To succeed in E-Commerce you will need to find the right platform, the right server, and you will need data analytics (DA) to make the most informed choices possible.
Choosing A Platform
These days, any business can be run on the Internet. For this you need to find the best platform for your business. Your platform is your online shopping cart, the software that allows shoppers to perform transactions on your website. Without your platform E-Commerce is impossible. When choosing the right platform these general guidelines can help.
Make sure that the platform you use does not run outside advertisements during transactions. It is your business, your website and you should have control of everything your customers see on it. Next, make sure your platform supports a real time shopping cart. By 'real time' it means that the shopping cart displays a running total for the customer to see from the beginning to the end of the transaction. This will result in increased sales. Be sure that the platform you choose supports all of the major credit cards as well as PayPal so as not to alienate any potential customers. Keep in mind when you choose your platform you are in fact creating an online store. You will want to ensure that it is a simple and convenient experience for the customer.
Which Server Is Right For You?
Most web hosting companies set up accounts on what is known as a shared server. Basically, this means that you share a hard drive and bandwidth with many of their other clients. This can cause various problems for your business including possible security issues what are known as traffic bottlenecks where bandwidth is not adequate to support the amount of traffic on your site. These issues translate directly into loss of customers and loss of sales. Getting on a dedicated server is the solution to these problems.
On a dedicated server, the hard drive and bandwidth serve only your business. This means increased security for your website, more storage space for website pages, images and videos giving you the ability to support more traffic with increased responsiveness. A dedicated server may cost more than a shared server, but it can mean increased sales and an improved customer experience.
Data Analytics
Data analytics is a science that analyzes raw data to evaluate business models and make informed decisions based on that analysis. Essentially, traffic patterns and customer behavior is analyzed for patterns that can be used to make certain business decisions. This kind of data analysis can be used to decide where advertising money should go or what content should be run on the main page.
In E-Commerce, the right platform, server and the use of analytics are essential ingredients in your success.
Choosing A Platform
These days, any business can be run on the Internet. For this you need to find the best platform for your business. Your platform is your online shopping cart, the software that allows shoppers to perform transactions on your website. Without your platform E-Commerce is impossible. When choosing the right platform these general guidelines can help.
Make sure that the platform you use does not run outside advertisements during transactions. It is your business, your website and you should have control of everything your customers see on it. Next, make sure your platform supports a real time shopping cart. By 'real time' it means that the shopping cart displays a running total for the customer to see from the beginning to the end of the transaction. This will result in increased sales. Be sure that the platform you choose supports all of the major credit cards as well as PayPal so as not to alienate any potential customers. Keep in mind when you choose your platform you are in fact creating an online store. You will want to ensure that it is a simple and convenient experience for the customer.
Which Server Is Right For You?
Most web hosting companies set up accounts on what is known as a shared server. Basically, this means that you share a hard drive and bandwidth with many of their other clients. This can cause various problems for your business including possible security issues what are known as traffic bottlenecks where bandwidth is not adequate to support the amount of traffic on your site. These issues translate directly into loss of customers and loss of sales. Getting on a dedicated server is the solution to these problems.
On a dedicated server, the hard drive and bandwidth serve only your business. This means increased security for your website, more storage space for website pages, images and videos giving you the ability to support more traffic with increased responsiveness. A dedicated server may cost more than a shared server, but it can mean increased sales and an improved customer experience.
Data Analytics
Data analytics is a science that analyzes raw data to evaluate business models and make informed decisions based on that analysis. Essentially, traffic patterns and customer behavior is analyzed for patterns that can be used to make certain business decisions. This kind of data analysis can be used to decide where advertising money should go or what content should be run on the main page.
In E-Commerce, the right platform, server and the use of analytics are essential ingredients in your success.
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