Creating business cards requires planning. Aside from the design that you want it to have, you also need to take note of the branding. Deciding is one, having the right message included on it is another story. If you are someone assigned to create it, its vital that you know exactly the information that you need to include.
One of the accessories by which messaging is seen is through business cards. In hotels, they can be applied on the hotel key card sleeves. Yes they are not the main focus. After all, they only act as a support to the main material. Still, this does not mean that you can already take it for granted.
This material cannot be distributed outside the building. It is used to access hotel rooms. Sleeves may be a simple accessory and may not be a priority. Still, since its the first thing that the clients see when they receive the key card, then making sure that it looks good and have strategic presentation is important. Here are some of the considerations.
Right sizing. Being the sort of container to the key card, the sleeves has to house it right. Meaning it should not be too loose that the content may fall out. It should also not be too tight that fitting it in is difficult. Ideally, providing few centimeters extra is a good measurement.
Appropriate paper. There are different choices of paper at present. Some of them are thicker than the others. There are also products that are glossy while others have a rougher touch. All of these are good options. But you need to choose something that will look good on the design that you want it to have.
Logo positioning. Logo is your company identity. You can let go of the name on the sleeve as long as you have this placed visible on it. When you make the sleeve, take time to consider the area where it will best fit. Will it look good in the center or will it be great on one corner.
Design. This can be tricky if you are not a designer yourself. The sleeve can be as simple as plain white with few information, or as colorful as it can be using the outer photo of the hotel as the main background. No matter what design you choose, just make sure that it does not steal away the attention from the most important part of the sleeve.
Free space. This is optional and can even be left free especially if its covered with a colored design. However, if there is an important information you want to remind your guests such as tips and some details on the highlight activities offered by your hotel, then you can use the free space to inform them of it.
Never underestimate what a simple accessory can do to your brand. If it is something used by guests, you need to take some time to think about it. Only then will you be able to develop consistency on your branding.
One of the accessories by which messaging is seen is through business cards. In hotels, they can be applied on the hotel key card sleeves. Yes they are not the main focus. After all, they only act as a support to the main material. Still, this does not mean that you can already take it for granted.
This material cannot be distributed outside the building. It is used to access hotel rooms. Sleeves may be a simple accessory and may not be a priority. Still, since its the first thing that the clients see when they receive the key card, then making sure that it looks good and have strategic presentation is important. Here are some of the considerations.
Right sizing. Being the sort of container to the key card, the sleeves has to house it right. Meaning it should not be too loose that the content may fall out. It should also not be too tight that fitting it in is difficult. Ideally, providing few centimeters extra is a good measurement.
Appropriate paper. There are different choices of paper at present. Some of them are thicker than the others. There are also products that are glossy while others have a rougher touch. All of these are good options. But you need to choose something that will look good on the design that you want it to have.
Logo positioning. Logo is your company identity. You can let go of the name on the sleeve as long as you have this placed visible on it. When you make the sleeve, take time to consider the area where it will best fit. Will it look good in the center or will it be great on one corner.
Design. This can be tricky if you are not a designer yourself. The sleeve can be as simple as plain white with few information, or as colorful as it can be using the outer photo of the hotel as the main background. No matter what design you choose, just make sure that it does not steal away the attention from the most important part of the sleeve.
Free space. This is optional and can even be left free especially if its covered with a colored design. However, if there is an important information you want to remind your guests such as tips and some details on the highlight activities offered by your hotel, then you can use the free space to inform them of it.
Never underestimate what a simple accessory can do to your brand. If it is something used by guests, you need to take some time to think about it. Only then will you be able to develop consistency on your branding.
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