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Call To Action Button On Posts Is A New Facebook Feature

By Raza Isa


Facebook has a new feature intended to boost post click throughs. In only a few steps you will be able to add "call to action" buttons to your Facebook page. So far, testing indicates this will improve number of clicks. For example, you might post a notice about a webinar or newsletter and include a call to action. Facebook advertisers can also use call to action buttons.



Facebook has added a new tool to help merchants do that. It is call to action button that can be added to posts. This button has five of the most common labels that instructs the visitor to click to get more. The labels are "Shop Now", "Learn More", "Sign Up", "Book Now", and "Download".

Once you have installed the Google Chrome browser and the power editor, you will see your Facebook page and a list of any other pages you manage on the left hand side of the screen. Now you can begin creating your advertisement, message or post.

As a merchant, you know that you do not make money until you make that sale. That is what all of your marketing and promotional efforts must lead to. That is why the call to action button is so important. You may have a nice-looking website with lots of helpful information. However, if the visitor stops short from clicking through, you won't benefit from the visit.

The call to action button is not a huge change; however, it is very helpful in getting people to act on the things you post. All in all, it is a very nice improvement.




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