More media is being seen by consumers on PC and on mobile internet connections, and this is giving marketers a nice opportunity to connect deeper with consumers using video campaigns. As mobile and other online video is being used more widely, this is the best time in history to use a video advertisement to influence consumers.
The consumer can be reached in a more personalized way using online video. Video provides an extended alternative to traditional display, search, or social ads, allowing you to tell your brand story online. In addition to the power for engagement and branding, online video can be highly focused.
The average time that people spend watching a video on a mobile device is 3 times longer than for a desktop computer. Mobile usages including tablets have been rising so much in recent years that this is being noted by all industries and in the next few years, this is only expected to grow.
Next to being in the room talking to your potential customer, video is the nearest closest option. It allows you to convey emotion and personality. The viewer will feel closer to your company emotionally when you use a video to get your message through. Businesses can benefit in many ways from using online video campaigns that bring in consumers, and communicate a message clearly and effectively to potential customers.
How come video is better for website users? Video adds a dimension to the web that text and imagery alone cannot achieve. When the viewer sees the product in use, and hears music and a voice-over, they will be much more deeply engaged and open to learning about the product.
Part of Google's algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. In Google's Universal Search, online videos have grown in recent years and are the number one result now. It doesn't matter if your company is a giant international corporation, or a small operation, your business can be enhanced significantly by using online videos.
So when should you consider investing in online videos?
When the consumers you are marketing toward need to be informed. Videos do a great job of explaining the usefulness and the features that your product has.
Customer testimonials lend themselves to the story-telling side of online video. A highly detailed article may be informative, but it is not as exciting as watching a well put together video.
You cannot demo your product online without some type of video.
Web visitors gain a more multi-dimensional feel for your business when they see you in action, whether it's a video for fun and entertainment, or simply to highlight who you are.
The big companies have been doing so for many years now, but with modern technology, cheap cameras and free software, everyone can do it too.
The consumer can be reached in a more personalized way using online video. Video provides an extended alternative to traditional display, search, or social ads, allowing you to tell your brand story online. In addition to the power for engagement and branding, online video can be highly focused.
The average time that people spend watching a video on a mobile device is 3 times longer than for a desktop computer. Mobile usages including tablets have been rising so much in recent years that this is being noted by all industries and in the next few years, this is only expected to grow.
Next to being in the room talking to your potential customer, video is the nearest closest option. It allows you to convey emotion and personality. The viewer will feel closer to your company emotionally when you use a video to get your message through. Businesses can benefit in many ways from using online video campaigns that bring in consumers, and communicate a message clearly and effectively to potential customers.
How come video is better for website users? Video adds a dimension to the web that text and imagery alone cannot achieve. When the viewer sees the product in use, and hears music and a voice-over, they will be much more deeply engaged and open to learning about the product.
Part of Google's algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. In Google's Universal Search, online videos have grown in recent years and are the number one result now. It doesn't matter if your company is a giant international corporation, or a small operation, your business can be enhanced significantly by using online videos.
So when should you consider investing in online videos?
When the consumers you are marketing toward need to be informed. Videos do a great job of explaining the usefulness and the features that your product has.
Customer testimonials lend themselves to the story-telling side of online video. A highly detailed article may be informative, but it is not as exciting as watching a well put together video.
You cannot demo your product online without some type of video.
Web visitors gain a more multi-dimensional feel for your business when they see you in action, whether it's a video for fun and entertainment, or simply to highlight who you are.
The big companies have been doing so for many years now, but with modern technology, cheap cameras and free software, everyone can do it too.
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