If your website isn't on the first page of Google it is virtually invisible. Only 10% of searchers bother to search beyond the first page of search results. If your site is not on the first few pages, it is unlikely that your web site will ever be seen - except by you and your friends!
Search Engine Optimization (SEO) experts know many of the factors that Google weighs to determine which websites will rank on the first page of search results, but no one knows exactly how much weight Google attaches to each factor. Even the experts get it wrong sometimes, spending vast amounts of money on SEO can be a waste. No one can guarantee you the number 1 spot in Google or any other search engine, and if they do, it will only be for keywords that hardly anyone searches for.
Can you really get your site listed on the first page of Google?Yes, you can get onto the first page of Google - if you follow basic search engine optimization principles and are prepared to work hard. Getting listed on the first page of Google depends on a number of factors: Identifying profitable keywords, How much competition there is for your chosen keyword, The number of pages your website has, How much keyword rich content you have? How well you use keywords on your site? Your site's domain name, How may incoming links you have, Amongst others...
Here are some ways you can improve search engine rankings with your keywords: Place keyword in headings, Keywords need to be at the page's top, Bold keywords when needed, Don't have links that guide readers to other pages, just reword content with keywords. Keywords should be an HTML title tags; do this yourself or have someone else do it
Once you're done, add new content that includes current descriptions and other information on your products/services. If you can't write or don't have time, use article directories that can give you these for free. Remember... pictures are nice but search engines can only read text.
Identify the best keywords for your website. Give the search engines good reasons to include your site when they are listing relevant search results. Help your website to be found by including the words people are using to search in your text.
Apply standard website optimization techniques to your website: keyword density, keywords in page titles, descriptions, headings, sub headings, anchor text, alt image tags...Sprinkle your keywords throughout your website and make sure you use your keywords in context. Mix up your keyword phrases, and make sure your text doesn't sound stilted or un-natural. The last thing you want to do is get on the first page of Google but lose customers.Build lots of one way links to your website. Each links counts as a vote in your favour and is a key factor in search engine optimisation.
While SEO is important and worth paying for if you can afford it, there are many things you can do to optimize your website if you can't afford to pay an expert. Just remember that optimizing your site takes time and you are unlikely to see immediate results unless you have identified a keyword that has little effective competition. And the bonus is that even if your site never gets to be on the first page of Google, following these steps will benefit both your website and your business.
Search Engine Optimization (SEO) experts know many of the factors that Google weighs to determine which websites will rank on the first page of search results, but no one knows exactly how much weight Google attaches to each factor. Even the experts get it wrong sometimes, spending vast amounts of money on SEO can be a waste. No one can guarantee you the number 1 spot in Google or any other search engine, and if they do, it will only be for keywords that hardly anyone searches for.
Can you really get your site listed on the first page of Google?Yes, you can get onto the first page of Google - if you follow basic search engine optimization principles and are prepared to work hard. Getting listed on the first page of Google depends on a number of factors: Identifying profitable keywords, How much competition there is for your chosen keyword, The number of pages your website has, How much keyword rich content you have? How well you use keywords on your site? Your site's domain name, How may incoming links you have, Amongst others...
Here are some ways you can improve search engine rankings with your keywords: Place keyword in headings, Keywords need to be at the page's top, Bold keywords when needed, Don't have links that guide readers to other pages, just reword content with keywords. Keywords should be an HTML title tags; do this yourself or have someone else do it
Once you're done, add new content that includes current descriptions and other information on your products/services. If you can't write or don't have time, use article directories that can give you these for free. Remember... pictures are nice but search engines can only read text.
Identify the best keywords for your website. Give the search engines good reasons to include your site when they are listing relevant search results. Help your website to be found by including the words people are using to search in your text.
Apply standard website optimization techniques to your website: keyword density, keywords in page titles, descriptions, headings, sub headings, anchor text, alt image tags...Sprinkle your keywords throughout your website and make sure you use your keywords in context. Mix up your keyword phrases, and make sure your text doesn't sound stilted or un-natural. The last thing you want to do is get on the first page of Google but lose customers.Build lots of one way links to your website. Each links counts as a vote in your favour and is a key factor in search engine optimisation.
While SEO is important and worth paying for if you can afford it, there are many things you can do to optimize your website if you can't afford to pay an expert. Just remember that optimizing your site takes time and you are unlikely to see immediate results unless you have identified a keyword that has little effective competition. And the bonus is that even if your site never gets to be on the first page of Google, following these steps will benefit both your website and your business.
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