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Why Does My Website Rank So Low?

By Jason Wilson


Search engines are becoming strong in the eyes of the world. Everyone seems to be "Googling" it these days. If a person wants to buy a baseball bat, then they Google the keyword, "Baseball Bat" and millions of websites pop up. If your website is not in the first 3 listings, then you basically don't exist. There are usually 2 to 3 pay per click ads above your listing. Is it even worth trying to get to the top of a one keyword listing? Most SEO experts say that it's impossible to keep your listing at the top of most search engines. The reason is because the search engines are always updating their algorithm. You can never base your business on an SEO campaign.

If you currently have a website, there are a few things that you must do each day in order to rank well in the search engines. In 2016, the major search engines released and algorithm that allows your post to rank higher in the search engines as you post it. The newer your post, the better. The post will not stay at the top of your keyword forever. However, you will be able to see your post get at least 1 click for most search terms. This means that you need to update your blog/website at least once a day. Always post something new.

Do pictures and video matter anymore? This is a question that is easy to answer now a days. The easy answer to this question is yes! Pictures to matter because we live in an extremely visual society. In the days of the Moby Dick novel, you did not need to have pictures. Most people enjoyed reading the printed word and actually had their only pictures of what you were saying in their minds. Today, the world has changed. People see pictures in magazines, television and the internet. Without a good picture, most people won't even bother with what you wrote. Your content must be factual and capture the reader's attention. If you don't know how to write good content, find someone that does.

Focus less on trying to sell a reader something. Content marketers today say that if you capture your audience's attention with your article, they may often buy from you because they want what you have. They will purchase something without realizing that they were looking for it in the first place. The best websites are those that are easy to navigate through and offer your reader something for free. People constantly want to learn. If you give them a bunch of garbage, they often won't bother clicking or signing up for anything on your website.

Today, ranking website in the search engines is a full time job. Most people don't understand that you must have many different websites linking to your site. If you don't have a good reputation on the internet, then you simply do not exist. It is not easy for a lot of people to get reviews. After all, most websites on the internet are small business sites. They do not have the money to hire a team of writers to write content for them. In fact, most websites today have a small fraction of writers working for them. If you know how to write, start writing content that people will enjoy reading.




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