Travel Blog

 

Reasons Why It Is Necessary To Have Hotel Discounts

By Tammie Caldwell


Before reaching the consumer a good or services has to go through a series of organizations, individuals, information and resources that transform it from raw product to actual consumer goods or services. Any reduction in the set basic price at any stage of this transition is called a discount. In a hotel setting there are both goods and services offered and this means that like any other business, hotel discounts are bound to happen.

For an establishment that offers meals, lodging and guest services to be considered as a hotel it has to meet certain set regulations. This are, it should have a minimum of six bedrooms available for letting and three of those should have in built bathroom facilities. It should also have a restaurant section where food is served to these occupants and other members of the public.

It can offer discounts for any number of reasons, this is because it offers both goods and services and they have a different impact to the consumer. One of these reasons is to clear out of date stock. Since a hotel sells food to people, they buy most of the ingredients in bulk and at one point the things in the store might go bad. To avoid this, the management issues a discount. This will channel in more traffic and thus the stock will be cleared instead of incurring heavy losses.

It may offer discounts to introduce a new product they just launched it may be a new dish or a swimming pool or new accommodation. This means that many people will get to try it and give Valuable feedback. This will also cause more and more people to come in since many people are talking about it.

The management may offer price cuts to reward valuable customers. These are the people who matter the most to the business and special discounts can be tailored to meet their needs. They do this in a bid to keep this valuable people on board. The idea is if they are treated well there they will not have to look for somewhere else to spend their money.

In a new environment a business does not have any customers. There are competitors who have been there for a longer time and have all the customers. The best thing to do as hotel management is to offer discounts on goods and services. This will see people come in since it is cheaper. You will then come up with ways to keep these customers once you have lured them in.

New leadership taking up the management of the hotel can be a reason to offer a discount. This shows the customers that you as the management are willing to change things around. Especially if the outgoing management was incompetent. Offering a discount helps you start over and even make new customers.

During the festive seasons everybody wants to check into a hotel and have a good time. During this period there are a lot of clients and the competition is too high. You might offer a discount to give customers a reason to choose you above all.




About the Author:



Comments :

0 comments to “Reasons Why It Is Necessary To Have Hotel Discounts”

Post a Comment

Blog Archive