I do not think that anyone can argue with the idea of trailer graphics and how they can present themselves in the way of marketing. To say that the designs can be striking would be something of an understatement. However, there seems to be even more work done in this regard during the holidays but what does this entail, you may wonder? If you are looking at more recent examples that have presented themselves on TV, perhaps the brand that you will want to focus on is Lego.
There was an article posted on the Drum which went into detail about a Lego commercial that aired for the sake of appealing to families. It was clear that the holidays were the focus and that there was added emphasis on the action to "bring fathers and sons together." Seeing as how Lego has always been more of a boy-centric brand, it's not hard to imagine why this approach was taken. From what I have seen, this measure was probably the best that could have been taken.
"Let's Build" was the name of the commercial was created by the Amsterdam-located We Are Pi. There was a strong emphasis on the idea of emotion, which probably goes without saying considering that this is more of a family commercial. Simply put, it showed a young boy playing with his father, the two of them engaged in the building of Lego blocks. It was effective for what it is and it did not need anything more in order to be seen as an impactful attempt to appeal to families.
Keep in mind that not every marketing method has to be "deemed" dynamic, which is especially true when you look at the work that authorities like JMR Graphics are responsible for. They are able to create trailer graphics for clients, each of them able to fit the message that said clients want to get across. However, there is more that has to be taken into effect than merely creation. You want to create visually pleasing designs without having them look as though they are too busy.
If there is a clean presentation set in place, as creators of trailer graphics can tell you, it is likely that stronger results will be able to come about in the long term. When you talk about clean, there are not as many identities that personify this as well as Legos. These blocks have been around seemingly forever and the fact that both parents and children can indulge in them is very telling. Some things shouldn't fade with age, which is what this commercial was able to effectively convey.
There was an article posted on the Drum which went into detail about a Lego commercial that aired for the sake of appealing to families. It was clear that the holidays were the focus and that there was added emphasis on the action to "bring fathers and sons together." Seeing as how Lego has always been more of a boy-centric brand, it's not hard to imagine why this approach was taken. From what I have seen, this measure was probably the best that could have been taken.
"Let's Build" was the name of the commercial was created by the Amsterdam-located We Are Pi. There was a strong emphasis on the idea of emotion, which probably goes without saying considering that this is more of a family commercial. Simply put, it showed a young boy playing with his father, the two of them engaged in the building of Lego blocks. It was effective for what it is and it did not need anything more in order to be seen as an impactful attempt to appeal to families.
Keep in mind that not every marketing method has to be "deemed" dynamic, which is especially true when you look at the work that authorities like JMR Graphics are responsible for. They are able to create trailer graphics for clients, each of them able to fit the message that said clients want to get across. However, there is more that has to be taken into effect than merely creation. You want to create visually pleasing designs without having them look as though they are too busy.
If there is a clean presentation set in place, as creators of trailer graphics can tell you, it is likely that stronger results will be able to come about in the long term. When you talk about clean, there are not as many identities that personify this as well as Legos. These blocks have been around seemingly forever and the fact that both parents and children can indulge in them is very telling. Some things shouldn't fade with age, which is what this commercial was able to effectively convey.
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